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Give Your Marketing Message a Je Ne Sais Quoi
English has a certain something, a je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from...
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Does Your Marketing Pass The “Purpose Test”?
By Joe Constantino of Business Marketing Solutions In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is...
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Five Reasons you Need a Marketing Kit
By Fiona Friesen, president and founder of Glue No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing...
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Why Your Company Needs a Social Media Marketing System
By Varju Luceno of Global Office Partners One-way, top-down communication does not work as well as in former days. Today, companies must create conversations with customers and deliver useful content...
View ArticlePublicity Temperature: How hot is your campaign?
When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not...
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4 Lessons From Innovators
First mover advantage is great, except when it’s not. If your product is truly innovative, your biggest challenge is likely to be explaining what, exactly, your product is, what its benefits are, and...
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